Geoff Wolf

Geoff Wolf founded two businesses in Durango. A Unicorn’s Garden remained a regional brand and the Back In The Saddle catalog competed successfully in the national marketplace. After successfully selling both businesses he became a Partner in a consulting firm based in the San Francisco area that specialized in catalog marketing. A decade later, after the marketing company was acquired by a larger database firm, he joined J.Schmid, a national direct marketing agency, as Executive Vice President of Marketing. Geoff also maintains his own consulting practice based here in Durango.

Geoff has lived in Durango since 1982 when was hired by Purgatory to open a new restaurant at the base of the ski area. He spent the following 5 years as Food and Beverage Director at the ski area before joining Kraft Foods as a Territory Manager. He credits his time with Kraft brand for his initial immersion into brand marketing.

“The resource that SCAPE offers today did not exist when I started my businesses in Durango. In 1986 entrepreneurs such as myself were truly on our own. I was able to start a small retail business just off Main Street, add a second direct marketing business from the hallways of the Graden building and eventually execute a plan to sell the catalog to a larger company in Boston. SCAPE offers an opportunity for me to share my experience with those who dare to take the entrepreneurial path.”

Geoff’s strength is his experience in building brands, telling a successful story and deploying business models that will stand the test of national competition.