An app developed by Durango High School students will go up against ideas developed by professionals during the state competition of the Go Code Colorado challenge.
The challenge, now in its fourth year, invites coders to use state-collected data to build apps. This year, the challenge was to use the data to solve a problem for a business decision-maker.
The first round of the challenge was hosted in five cities, including Durango, last weekend, and two teams from each city were selected to advance to the state-level competition. The top three teams win $25,000 and a contract with the state.
AdCub, an app that would allow large companies to buy advertising from schools and student organizations, and Internstorm, which would help businesses select interns, were the two ideas selected in Durango to advance.
The teams behind both apps created functional software for the Go Code Colorado challenge. And in an interesting twist, the leader of the student team is the daughter of the leader of the adult team that also advances to state competition. Six students from the Durango High computer programming club formed the AdCub team and beat adult teams for the chance to compete at state.
The students were inspired to create the ad-buying app because the student newspaper constantly needs money, but they also realized the schools and other student organizations could benefit from a new source of revenue as well, said team member Georgia Witchel, a freshman at DHS. Witchel founded the club at her school and did the coding for the team.
“I really love programming and I thought it would be cool if I tried to involve the community,” she said.
AdCub would keep a small percentage of the advertising revenue, but the schools and student organizations would see most of the profits, she said.
State data provides demographic information that allows large advertisers to target sub-demographic groups within the 265,500 high school students in Colorado they want to reach. It’s information that a student newspaper or other student organization wouldn’t be able to provide to sell online, print and outdoor banner advertising to a large company.