Barbara Heinrich is a former corporate executive who guides start-up and established companies in setting and implementing strategic marketing directions. She is a recognized thought leader for establishing and building brands, Customer Relationship Management (CRM) and social networking. As a co-founder of Braxis Consulting, Ms. Heinrich has served as an advisor to a broad range of consumer product and service concerns.

Previously, Ms. Heinrich has held Chief Marketing Officer positions with iOwn, a leading Internet mortgage provider acquired by Citibank, Beverages and More, a venture funded multi-state retailer of wines and spirits and Charles Schwab & Co., the leading retail brokerage firm. She has also been the Director of Business Development for Williams-Sonoma, Director of Corporate Planning for Transamerica as well as holding various positions with Cresap, McCormick and Paget, Levi Strauss and Co. and the First National Bank of Chicago. Ms. Heinrich was instrumental in the public offerings of Williams-Sonoma and Charles Schwab & Co.

Ms. Heinrich holds an M.B.A. from Stanford Graduate School of Business where she was a Bettendorf Fellow. She also holds a B.A. from the University of Pennsylvania where she graduated summa cum laude.