Kristin Carpenter founded Verde Brand Communications after a decade-long journalism career, working on staff for major consumer lifestyle magazines, business and trade titles. Now 19 years later, she continues to serve as Verde's CEO and directs strategy for the agency.

Kristin is also host of the Channel Mastery podcast, voted best Outdoor Podcast by SNEWS in 2019. Channel Mastery launched in 2017 and delivers solutions in every weekly episode tailored for specialty business and brand leaders navigating the continual transformation of multi-channel business. Specialty's competitive set now includes behemoth marketplaces like Amazon, billion-dollar retailers like Target and Walmart, armed with troves of data, Channel Mastery shows specialty business leaders what's working today to best engage today's consumer.

In her free time, you can find Kristin chasing her kids around the mountains and desert around her home in Durango, Colorado.